We describe often packaging as with multiple roles, such as functional and protective, and mostly as an important vehicle of communication for the brand. And what about playing with a..

Let’s talk about how much can be appreciated to receive unexpected gift. The positive effect roused emotionally has very deep origins and trigs consequences that have a concrete impact on..

To prevent client’s necessities and find solutions is the leit motiv of our daily routine. Anniversaries, special introductions, gifts and events are dates that you can find in every company..

The rising care about what we eat lead us through a deeper accuracy for products selection, often guided by detailed information on who the produced is and where the production..

“The gap between satisfied clients and unsatisfied ones can go down a company” (Harvard Business Review) The primary objective of every company has always been the client satisfaction. Quality products,..

When a surprise becomes sweet: the pastry packaging It’s true that packaging is not such important as the inner object itself, but it’s also sure that box can’t be considered..

To catch attention, distinguish from competitors, to be recognizable within many: it is nothing but simple to reach these steps within the multiple inputs that hit the final customer. The..

Storytelling is nowadays a very widespread term, meant as marketing strategy. But what does it consist in? It is an instrument that tells the history of a brand, of a..

To consider the branded packaging limited to the simple function of protection and carry of its content means to disclaim its communicative sense that leads it to play an always..