To consider the branded packaging limited to the simple function of protection and carry of its content means to disclaim its communicative sense that leads it to play an always important role in description, exhibit and attraction of the content.

To introduce product and packaging together in one shot into a TV spot, commercial or in a printed adv enhances the power of brand’s visual presentation, ensuring his capacity to be recognizable.

Packshot rule


The pack shot, normally represented by a professional still life photoshoot, becomes a very versatile resource to be applied in multiple media supports and channels, from website to socials networks.