When a surprise becomes sweet: the pastry packaging It’s true that packaging is not such important as the inner object itself, but it’s also sure that box can’t be considered..
When a surprise becomes sweet: the pastry packaging It’s true that packaging is not such important as the inner object itself, but it’s also sure that box can’t be considered..
To catch attention, distinguish from competitors, to be recognizable within many: it is nothing but simple to reach these steps within the multiple inputs that hit the final customer. The..
Storytelling is nowadays a very widespread term, meant as marketing strategy. But what does it consist in? It is an instrument that tells the history of a brand, of a..
If there is a commodity sector that permits to Made in Italy to enhance itself in its brighter side, it is surely the high-end eyewear industry. The Mido represents more..
“We need to research” it’s something can be heard from every enterprise, in any kind of dimension and commodity sector. But how can we do research in a box factory?..
If we think to an event that permits to build, hang and develop contacts and relationships in shoe’s field, that is undoubtedly Micam. Sometimes the result of months spent through..
To consider the branded packaging limited to the simple function of protection and carry of its content means to disclaim its communicative sense that leads it to play an always..
If the main theme of the event is The Pitti Box and if the ideas behind the men fashion event that opens the season are custom built inside the expo,..
When you receive a gift it’s always a special moment, full of positive feelings, from the curiosity about the content to the sense of gratitude on the behalf of the..
Switched off the lights on the 31st edition of Luxe Pack Monaco, the enthusiasm and good vibes that have characterized these past days are surely still alive. Innovation, attention to..
Cutting space and reducing evironmental impact: the folding box