When we face the need of a new box, to select a structure is often the first step we jump in, defining the shape of the packaging we can obtain.
If the needs of the brand are including the will of a strong box, but still able to play with details to transmit a message of identity and exclusivity, the choice should be a shoulder box.
But what does it mean, exactly? Practically we need to design a bottom, a lid and an inner box (basically another bottom included inside the bigger one) destinated to hold the content, with or without a holder.
The inner box can be totally inside the outer, so not visible once closed, or a little over: here we can play with the external highness in line with the client desires.
The Rondinella case was about a concept of funny packaging, to hold baby shoes. The inner box was wrapped using a different color paper between the lid and bottom. The final job results particularly in line with the referment task.
Contact us to obtain more information about this project and to realize your custom packaging.