If we know a box that is became unmistakable in the world thanks to his unique color this is surely the Tyffany box. The famous “robin egg” was selected from brand’s founder for the cover of the Blue Book, the annual collection of Tiffany jewels in 1845.
Since then that color of paper and the whole packaging is produced with the Pantone “Blue 1837”, codified and standardized for Pantone Matching System, are the symbol of exclusivity, the value that the most famous jewelry company in the world is undoubtedly the ambassador.
The realization of a custom color and of a custom paper aren’t a prerogative of a giant brand. There are some new brands characterized by a strong identity that can decide to match their image to a chromatic code able to convey both values and mood.
From a technical point of view, it is necessary to identify a nuance and provide, in collaboration with the paper mill, to realize the pulp and then paper sheets. As we done with Officine Creative, we’ve followed many clients throughout the delicate process of obtaining a custom paper, from color definition to the concrete supply deal with the mill.
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