It was in 1955 when the very first box wrapped in a white ribbon saw the light from an artisanal laboratory of a tiny village, located in the sweet hills of Central Italy.

From that moment on a long way has been walked, melting quality, know-how and elegance throughout time.

This container made of cardboard and paper became symbol of the company history, which is ready now to celebrate a very special birthday.

Cutting the finish line of the 70th anniversary, in a extremely competitive world as ours, represents an outstanding event, built with patience and perseverance.

The new logo, dedicated this very occasion, takes inspiration from the big national events of the past and it plays with shapes and colors which made our country known worldwide.

That’s how a vivid 70, built with the « vintage » colors of our flag, has been linked to our identity logo, creating a fil rouge with the “boxes”, where the whole company world rely.

Happy anniversary Pisacane!