{"id":4758,"date":"2023-01-13T15:08:38","date_gmt":"2023-01-13T14:08:38","guid":{"rendered":"https:\/\/www.pisacaneboxes.com\/?p=4758"},"modified":"2023-01-13T15:08:38","modified_gmt":"2023-01-13T14:08:38","slug":"clair-obscur-et-geometries-la-gamification-est-servie","status":"publish","type":"post","link":"https:\/\/www.pisacaneboxes.com\/fr\/nouvelles\/clair-obscur-et-geometries-la-gamification-est-servie","title":{"rendered":"Clair-obscur et g\u00e9om\u00e9tries : la gamification est servie"},"content":{"rendered":"

N\u2019avez-vous jamais r\u00e9fl\u00e9chi que le packaging d\u2019un produit puisse cr\u00e9er une relation \u00e9motive avec ses clients\u00a0? Et si dans cette relation il y a de l\u2019amusement, alors on aura biensur une majeure participation avec le m\u00eame produit et sa marque\u00a0: c\u2019est exactement \u00e7a ce qu\u2019on d\u00e9finit gamification<\/strong><\/em>.<\/p>\n

Si c\u2019\u00e9tait vrai que le devoir du marketing soit d\u2019\u00e9tudier et d\u00e9velopper des messages telles qu\u2019ils soient re\u00e7us correctement par le publique d\u00e9sir\u00e9, nous producteurs de packaging pouvons fournir des id\u00e9es pour des emballages qui am\u00e8nent une participation directe avec le destinataire.<\/p>\n

\"Le
Le contraste chromatique<\/figcaption><\/figure>\n

Le contraste chromatique comme clair \u2013 obscur<\/strong> et les g\u00e9om\u00e9tries<\/strong> qui s\u2019emboitent de cette boite sont un exemple des \u00e9l\u00e9ments qui peuvent contribuer \u00e0 fournir une composante ludique au packaging, en augmentant les places \u00e0 dispo du brand.<\/p>\n

On a diff\u00e9rentes exp\u00e9riences de gamification packaging<\/strong><\/em> dans le domaine food and beverage qui ont eu notablement succ\u00e8s, malgr\u00e9 l\u2019interaction \u00eatre boite et client dure trop peu.<\/p>\n

\"gift
gift box<\/figcaption><\/figure>\n

En cr\u00e9ant une boite solide et \u00e9valuable, m\u00eame le niveau haut de gamme pourrait se pousser \u00e0 des strat\u00e9gies longue dur\u00e9e, en augmentant la puissance de sa port\u00e9e et renfor\u00e7ant avec du temps la fid\u00e9lisation du client.<\/p>\n

Produire des belles boites ne sera plus suffisant et nous avons l\u2019ambition de pouvoir cr\u00e9er des produits des faire participer et amuser le client dans une fa\u00e7on toujours plus tangible.<\/p>\n

\"Gamified
Gamified packaging<\/figcaption><\/figure>\n

Testez-nous et contactez-nous<\/strong> afin d\u2019\u00e9tudier la meilleure solution qui marche pour vous.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u2019avez-vous jamais r\u00e9fl\u00e9chi que le packaging d\u2019un produit puisse cr\u00e9er une relation \u00e9motive avec ses clients\u00a0? Et si dans cette relation il y a de l\u2019amusement, alors on aura biensur..<\/p>\n","protected":false},"author":1,"featured_media":4754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185],"tags":[316,317,318,196],"class_list":["post-4758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-gamification-fr","tag-gamifiedpackaging-fr","tag-giftbox-fr","tag-luxurypackaging-fr"],"yoast_head":"\nClair-obscur et g\u00e9om\u00e9tries : la gamification est servie - Pisacane<\/title>\n<meta name=\"description\" content=\"N\u2019avez-vous jamais r\u00e9fl\u00e9chi que le packaging d\u2019un produit puisse cr\u00e9er une relation \u00e9motive avec ses clients ? 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