{"id":4492,"date":"2022-01-21T14:50:33","date_gmt":"2022-01-21T13:50:33","guid":{"rendered":"https:\/\/www.pisacaneboxes.com\/?p=4492"},"modified":"2022-01-21T14:50:33","modified_gmt":"2022-01-21T13:50:33","slug":"papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque","status":"publish","type":"post","link":"https:\/\/www.pisacaneboxes.com\/fr\/innovation-fr\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque","title":{"rendered":"Papier propri\u00e9taire et couleurs iconiques qui v\u00e9hiculent la marque"},"content":{"rendered":"

S\u2019il y avait une boite qui est devenue iconique et de suite reconnaissable par sa couleur, elle est surement la boite bleue de Tiffany<\/strong>. L\u2019azur nomin\u00e9 \u00ab\u00a0\u0153uf de rouge-gorge\u00a0\u00bb a \u00e9t\u00e9 choisi par le fondateur du brand pour la couverture du Blue Book, la collection annuelle de bijoux Tiffany du 1845.<\/p>\n

Depuis ce moment, le papier en question et tout le packaging qu\u2019on produit avec le Pantone \u00ab\u00a0Blue 1837\u00a0\u00bb codifi\u00e9 et standardis\u00e9 par Pantone Matching System, sont le symbole du luxe le plus exclusif, du quel la marque la plus connue au monde est surement indiscutable ambassadrice.<\/p>\n

La r\u00e9alisation d\u2019un papier propri\u00e9taire<\/em>, unique dans son genre, n\u2019est pas juste pr\u00e9rogative d\u2019un brand important.<\/p>\n

\"Papier
Papier propri\u00e9taire<\/figcaption><\/figure>\n

Tout \u00e0 fait il y a des brands aussi qui sont n\u00e9s r\u00e9cemment avec une tr\u00e8s forte identit\u00e9 qui peuvent d\u00e9cider d\u2019associer son image \u00e0 un code chromatique qu\u2019en v\u00e9hicule les valeurs et les caract\u00e9ristiques distinctives.<\/p>\n

Techniquement, il est n\u00e9cessaire identifier la nuance et \u00e9tablir une collaboration avec la papeterie afin d\u2019activer le proc\u00e8s de production.<\/p>\n

Comme dans le cas de Officine Creative<\/strong> on a suivi plusieurs clients pendant le d\u00e9licat proc\u00e8s ayant l\u2019objectif d\u2019obtenir un papier \u00ab\u00a0propri\u00e9taire\u00a0\u00bb \u00e0 partir de la d\u00e9finition de la couleur jusqu\u2019\u00e0 la choix du grammage.<\/p>\n

\"\"<\/p>\n

Nous sommes \u00e0 dispo pour toutes n\u00e9cessit\u00e9s, contactez-nous pour en savoir plus.\u00a0https:\/\/bit.ly\/3qMMzag<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u2019il y avait une boite qui est devenue iconique et de suite reconnaissable par sa couleur, elle est surement la boite bleue de Tiffany. L\u2019azur nomin\u00e9 \u00ab\u00a0\u0153uf de rouge-gorge\u00a0\u00bb a..<\/p>\n","protected":false},"author":1,"featured_media":4488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[263],"class_list":["post-4492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-fr","tag-papier-proprietaire"],"yoast_head":"\nPapier propri\u00e9taire et couleurs iconiques qui v\u00e9hiculent la marque - Pisacane<\/title>\n<meta name=\"description\" content=\"La r\u00e9alisation d\u2019un papier propri\u00e9taire, unique dans son genre, n\u2019est pas juste pr\u00e9rogative d\u2019un brand important\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pisacaneboxes.com\/fr\/innovation-fr\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Papier propri\u00e9taire et couleurs iconiques qui v\u00e9hiculent la marque - Pisacane\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9alisation d\u2019un papier propri\u00e9taire, unique dans son genre, n\u2019est pas juste pr\u00e9rogative d\u2019un brand important\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pisacaneboxes.com\/fr\/innovation-fr\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque\" \/>\n<meta property=\"og:site_name\" content=\"Pisacane\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T13:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2022\/01\/PISACANE_39706-bis-foto-Officine-con-mani-tagliata.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1632\" \/>\n\t<meta property=\"og:image:height\" content=\"1046\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"amministratore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"amministratore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/fr\\\/innovation-fr\\\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/fr\\\/innovation-fr\\\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque\"},\"author\":{\"name\":\"amministratore\",\"@id\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/#\\\/schema\\\/person\\\/75e2081ddf822d3fd2cdb769ac74d43e\"},\"headline\":\"Papier propri\u00e9taire et couleurs iconiques qui v\u00e9hiculent la marque\",\"datePublished\":\"2022-01-21T13:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/fr\\\/innovation-fr\\\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque\"},\"wordCount\":263,\"image\":{\"@id\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/fr\\\/innovation-fr\\\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/PISACANE_39706-bis-foto-Officine-con-mani-tagliata.jpg\",\"keywords\":[\"#papier propri\u00e9taire\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/fr\\\/innovation-fr\\\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque\",\"url\":\"https:\\\/\\\/www.pisacaneboxes.com\\\/fr\\\/innovation-fr\\\/papier-proprietaire-et-couleurs-iconiques-qui-vehiculent-la-marque\",\"name\":\"Papier propri\u00e9taire et couleurs iconiques qui v\u00e9hiculent la marque - 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