{"id":2852,"date":"2020-01-15T09:27:49","date_gmt":"2020-01-15T08:27:49","guid":{"rendered":"http:\/\/www.pisacaneboxes.com\/en\/?p=2852"},"modified":"2020-01-15T09:27:49","modified_gmt":"2020-01-15T08:27:49","slug":"pay-attention-to-the-logo-the-debossing-technique","status":"publish","type":"post","link":"https:\/\/www.pisacaneboxes.com\/en\/innovation\/pay-attention-to-the-logo-the-debossing-technique","title":{"rendered":"Pay attention to the logo: the debossing technique"},"content":{"rendered":"<p class=\"p1\">The company identity, his image as a brand, values and philosophy that sign their name, are element often concentrated over a visual effect, a fundamental element for every business: the logo.<\/p>\n<p class=\"p1\">His efficacy is normally related to his identity and capacity to be recognizable, distinguish it from all other signs and images that solicit constantly the consumer\u2019s attention.<\/p>\n<p class=\"p1\">In the packaging field there are many instruments useful to work on visibility of logos and between them, imprints methods are the most efficient. Mainly, the deboss technique of the foil block offers a contrast between the paper level and print piano.<\/p>\n<p class=\"p1\">This solution, adopted for the Ermenegildo Zegna Couture packaging, features the deboss technique made in post-production phase, only over the \u201ccouture\u201d word throughout a combination of pressure and heat.<\/p>\n<p class=\"p1\">Contact us to have other information and to realize your branded packaging.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2847\" src=\"http:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205.jpg\" alt=\"scatola debossing Zegna\" width=\"4928\" height=\"3280\" srcset=\"https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205.jpg 4928w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205-300x200.jpg 300w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205-768x511.jpg 768w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205-1024x682.jpg 1024w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205-650x433.jpg 650w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-205-977x650.jpg 977w\" sizes=\"auto, (max-width: 4928px) 100vw, 4928px\" \/><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2849\" src=\"http:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208.jpg\" alt=\"scatola debossing Zegna\" width=\"5179\" height=\"3447\" srcset=\"https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208.jpg 5179w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208-300x200.jpg 300w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208-768x511.jpg 768w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208-1024x682.jpg 1024w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208-650x433.jpg 650w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2020\/01\/PISACANE_-208-977x650.jpg 977w\" sizes=\"auto, (max-width: 5179px) 100vw, 5179px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company identity, his image as a brand, values and philosophy that sign their name, are element often concentrated over a visual effect, a fundamental element for every business: the..<\/p>\n","protected":false},"author":1,"featured_media":2846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-2852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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