{"id":2451,"date":"2018-12-03T10:10:59","date_gmt":"2018-12-03T09:10:59","guid":{"rendered":"http:\/\/www.pisacaneboxes.com\/en\/?p=2451"},"modified":"2018-12-03T10:14:56","modified_gmt":"2018-12-03T09:14:56","slug":"when-the-present-starts-from-its-packaging","status":"publish","type":"post","link":"https:\/\/www.pisacaneboxes.com\/en\/innovation\/when-the-present-starts-from-its-packaging","title":{"rendered":"When the gift starts from its packaging"},"content":{"rendered":"<p>When you receive a gift it\u2019s always a special moment, full of positive feelings, from the curiosity about the content to the sense of gratitude on the behalf of the sender. Often the first feelings start directly from the packaging itself, that rapidly becomes part of the present.<\/p>\n<p>We know specific strategies that, if correctly applied, result in a enhanced gift effect, upgrading the perceived value:<\/p>\n<ul>\n<li>a packaging to be unwrap: the use of ribbons, flakes, outside sleeves rises the sensation of a precious gift and the \u201cunboxing moment\u201d is felt greater and pleasant.<\/li>\n<li>A packaging that contains messages: colored layout, brand logos, payoffs, properly printed on the cover or lid, are all elements that plays a significant role on a positive reaction.<\/li>\n<li>A packaging that could be re-usable with the strategy of double-gift: the packaging itself becomes something that remains beside the inner content: a new life as an instrument useful to keep another precious object.<\/li>\n<\/ul>\n<p>If your product is a gift, be sure that every detail is cured: from materials to layouts, structure and internal product divisions.<\/p>\n<p>As in the Boscolo Gift every detail is important: the personalized packaging will be the first true signal that will speak about you, and for you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2444\" src=\"http:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457.jpg\" alt=\"pisacane_stilllife_macro19457\" width=\"5760\" height=\"3840\" srcset=\"https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457.jpg 5760w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457-300x200.jpg 300w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457-768x512.jpg 768w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457-1024x683.jpg 1024w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457-650x433.jpg 650w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife_macro19457-975x650.jpg 975w\" sizes=\"auto, (max-width: 5760px) 100vw, 5760px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2446\" src=\"http:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2.jpg\" alt=\"PISACANE_still_14-06-Romcaffe_03-2\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2.jpg 1920w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2-300x169.jpg 300w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2-768x432.jpg 768w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2-1024x576.jpg 1024w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2-650x366.jpg 650w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/PISACANE_still_14-06-Romcaffe_03-2-1156x650.jpg 1156w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2448\" src=\"http:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032.jpg\" alt=\"pisacane_stilllife19032\" width=\"5760\" height=\"3840\" srcset=\"https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032.jpg 5760w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032-300x200.jpg 300w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032-768x512.jpg 768w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032-1024x683.jpg 1024w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032-650x433.jpg 650w, https:\/\/www.pisacaneboxes.com\/wp-content\/uploads\/2018\/12\/pisacane_stilllife19032-975x650.jpg 975w\" sizes=\"auto, (max-width: 5760px) 100vw, 5760px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you receive a gift it\u2019s always a special moment, full of positive feelings, from the curiosity about the content to the sense of gratitude on the behalf of the..<\/p>\n","protected":false},"author":1,"featured_media":2327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,86],"tags":[],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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