Consumer’s trend to purchase mainly online is already established, and it seems it’s still growing both nationally and internationally. On the contrary the feature that has to be discovered yet, consists in how part of companies’ success that operate online is created: the packaging.
The product’s appeal will be always more bound to his box to whom is looking at it, but in the case of e-commerce the packaging is something that more than anything will be compared to the service.
The box that contains the product is what hits the owner before anything else and closes the digital experience. This step is a fundamental opportunity for the brand which can produce loyalty in the customer, resulting in sales empowerment.
No brands can commit the mistake of lack of communication (or bad communication) with his client, with the risk of compromising the final steps of the sale process.
The right packaging becomes now a strategic decision instead of a simple box, even more important for global competition.