The company identity, his image as a brand, values and philosophy that sign their name, are element often concentrated over a visual effect, a fundamental element for every business: the logo.
His efficacy is normally related to his identity and capacity to be recognizable, distinguish it from all other signs and images that solicit constantly the consumer’s attention.
In the packaging field there are many instruments useful to work on visibility of logos and between them, imprints methods are the most efficient. Mainly, the deboss technique of the foil block offers a contrast between the paper level and print piano.
This solution, adopted for the Ermenegildo Zegna Couture packaging, features the deboss technique made in post-production phase, only over the “couture” word throughout a combination of pressure and heat.
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